Online Video - Creating new programming
With recent advances in the quality of equipment and a rapid drop in price, it is now possible for museums and regional arts organizations to acquire and deploy equipment to record educational lectures, special events, tours, interviews, "behind the scenes" content  and other programs of sufficient quality for online video. Prices are also falling for full-service production outsourcing. These advances and cost reductions, coupled with improved online delivery solutions and the lessened cost of video streaming and downloads, now afford many museums the opportunity to record, stream and/or download video content.
Besides exploiting educational opportunities offered by online video, museums seeking to increase visitation, membership and other forms of support will find video a useful part of their marketing programs. Vignettes can be produced for online presentation that:
1. Behind the scenes content can include:
In this general vein the Getty Museum in Los Angeles provides on a web page excellent "Behind the Scenes" contextual content such as individual videos on the thought process of an artist, the installation process of an exhibition and conservation processes.
2. In the Georgia O'Keeffe Museum 2003 Museums of Tomorrow, An Internet Conference symposium Olu Oguibe, a panelist for the topic "Museum Education and Padagogy," said:
TFAO suggests that museums wanting videos produced that both educate and compel people to visit their facilities obtain study copies of the popular KCET shows produced by Huell Howser. Mr. Howser's engaging, conversational manner and impromptu interview style captivates viewers and propels them to the California venues he visits. His famous signature series California's Gold is endorsed by a number of organizations including: the California Teachers Association; the California Federation of Teachers; the California State Library Foundation; the California Library Association; the California School Boards Association; the California Council for the Social Studies; and the California Historical Society.
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