Self-assessment for production and streaming of online audio, illustrated audio and video for educational programming


Prior to applying to sources of assistance (funders and candidates for in-kind assistance) TFAO recommends a self-assessment. Questions may include:

1. What is our staff's state of readiness concerning production and streaming of online audio, illustrated audio and video for educational programming? Applications may include:

2. Do we have a consensus on standards of technical quality which we believe will be acceptable to constituents?

3. Is our policy on monetizing online content up to date? [1]

4. Do our "talent" contractual arrangements including releases contemplate distribution via channels including online streaming?

5. After subtracting upcoming content with fair use issues for artwork images and/or reservations on the part of speakers in signing releases, is there sufficient remaining content to warrant video production and online streaming?

6. What types of useful relationships do we have with the local or regional NPR affiliate and other radio stations? The PBS affiliate and other TV stations?

7. Do these local or regional stations offer offsite services such as videography or audio recording?

8. What relationships do we have with other sources of services such as videography, audio recording, encoding and streaming?


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1. For museums funded in part by local jurisdictions, there are increasing worries about the sustainability of taxpayer-based support. An upcoming shock wave of budget cutbacks will roll through city halls in the near future. This shock will be due to implementation of 2005 rules for accounting for unfunded pension and health cost liabilities. Cultural funding will be a likely casualty. Income derived through distribution of audio, illustrated audio and video content can be a source of additional operating funds to partially mitigate lessened support from government.

Online content can be monetized through several means. One option is for open access streamed content to be prefaced by corporate sponsor messages. TFAO research indicates that corporations are past the inflection point of being receptive to the value proposition offered through online advertising. The growth in online advertising suggests receptiveness to messages in sponsorship of the arts. Sponsorship messages can be priced upon the frequency of content views. The pricing structure can be indexed to online advertising industry norms. Alternate means of deriving revenue from streamed content are through either pay-per-view or subscription models. Content can further be sold through downloads or physical media such as CDs and DVDs.

rev. 1/17/06

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