Editor's note: The following article was rekeyed and reprinted on August 5, 2000 in Resource Library with permission of Lonnie Pierson Dunbier. The article is an excerpt from Dr. Roger Dunbier's unpublished writing of 601 pages titled WEST IS WEST: Your Money's Worth in Original Painting.  Dated 1982, the original typewriter manuscript is owned by his wife, Lonnie Pierson Dunbier, who edits and submits the chapters to TFAO. If you have questions or comments regarding the article, please contact Lonnie Pierson Dunbier in Scottsdale, AZ, at ldunbier@mac.com.



 

The Name of the Painter Is Everything

By Roger Dunbier (1934-1998)

 

Indisputably the name of the painter ranks first among those factors which count in the establishment of value. It, sometimes, taken alone amounts to more than all the other elements combined. The indifferent efforts of painters possessing famous names often sell for more than obviously superior paintings of their little known contemporaries.

It can be looked at from another angle. Paintings of approximately the same size, subject matter, and competence done in the same medium may have vastly differing price tags. It is not uncommon that a single auction will provide winning bids fifty times higher for works of "famous" painters that are essentially the same quality as those of limited reputation.

For equal size canvases a factor of one hundred is not unusual. Here there may be some definitely ascertainable differences in quality but not to the extent of a one-hundred fold premium within the same area of painted surface. The tremendous differences in price regularly noted at auctions and in private sales can usually be attributed to name value, first and foremost.

Edited and submitted by Lonnie Pierson Dunbier, wife of the artist, who holds the copyright.
Copyright © 2000 Lonnie Pierson Dunbier

 

About the Author:

From 1982, Dr. Roger Dunbier (1934-1998) combined his professional economics training, research skills, and love of art to develop an easily accessed, 'all-in-one-place' repository of factual information so that buyers and sellers of American art could make decisions based on hard-core data rather than just marketing hype.  With ever-more sophisticated computers, programmed by Charles Lefebvre, his long-time associate, Dunbier built an artist record database, which by the time he died 16 years later, had 17,000 names linked to their respective auction prices, literature and biographies.  Today the result of his dedication lives on as the foundation of AskART.com, an internet site since 2000.  

Dunbier's innovation of computer systems began in 1963, when he pioneered computer mapping on what were then relatively primitive computers.  In 1967, he utilized concepts of 'arbitrage' and 'comparables' in designing the first real estate Multiple Listing System.  Its direct descendent remains in use by realtors across the United States, and he later applied the same underlying principles in building his artist database.  (right: Roger Dunbier, photo courtesy Lonnie Pierson Dunbier, derived from a larger image at http://tfaoi.org/am/16am/16am17.jpg)

Dunbier was born and raised in Omaha, Nebraska.  His interest in American art was natural because his father, Augustus Dunbier, (1888-1977) was a prominent landscape, still life and portrait painter and art teacher, whose studio and classroom were in the family home.   Although Roger showed few 'right brained' skills, he did have other talents.  He graduated first in his class and Summa Cum Laude from the University of Omaha in 1955 with majors in economics and history.   He then received a Marshall Scholarship, which led to enrollment at Oxford University in England from 1955 to 1959.  During that time, he was on the Oxford University basketball and track teams, and was a member of the British National Basketball Team.  In 1961, he received a Doctorate of Philosophy, Economic Geography from Oxford.  His dissertation, The Sonoran Desert, Its Geography, Economy, and People, was published by the University of Arizona Press in 1960, and subsequently used as a text book for college geography courses.

After formal education, Dunbier held full-time professorial positions for several years at the University of Omaha and the University of California-Irvine.  He lived most of the remainder of his life in Phoenix and Scottsdale, Arizona, and had economic-geography related jobs including CEO of his management consulting firm that prepared demographic and locational studies; and President of Metro Press, Inc., publisher of over 100 computer generated area directories for Metro Phoenix.  In 1991, he married Lonnie Pierson of Lincoln, Nebraska.

-- By Lonnie Pierson Dunbier, 2008

 

About this article's editor

Lonnie Pierson Dunbier of Scottsdale, Arizona and originally from Nebraska, married Dr. Roger Dunbier in 1991. From then, she worked full time on his artist database. After his death, she co-founded AskART.com, for which she was Research Director from 2000 to 2007. Ms. Dunbier is also the editor of all other excerpts from Dr. Roger Dunbier's unpublished writing of 601 pages titled WEST IS WEST: Your Money's Worth in Original Painting

 

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