Options for Art Exhibit Programs by Religious Institutions

by an anonymous volunteer



 

Naming the exhibiting entity

Thinking through exhibition objectives prior to name branding is important. Also, translating the desired name into languages of expected visitors helps make sure the intent of the name rings true for a world-wide audience. Focus groups testing alternate names across demographics of intended visitors may catch errors in perception.

Carefully considering the choice of words in institutional names is important. Members of the public who are considering visiting institutions exhibiting art, when going through names of institutions in a geographic area, have expectations of what they will experience when they arrive at the facility just from the name itself. Expectations are shaped by their experiences.

Institutions with the name "gallery" are likely to be associated with these types of exhibits:

- all levels of budgets

- local to international geographic scope

- all classes of artists

- all types of art

 

Institutions with the phrase "center for the arts," "art center" or the word " museum" in their name are likely to be associated with these types of exhibits:

- moderate to high budget

- regional, national and international

- established and emerging artists

- emphasis on fine art consisting of installations, painting and sculpture plus folkloric, decorative and photographic art

- artist organizations

 

Institutions with the phrase "cultural center" in their name tend to be associated with these types of exhibits:

- low to moderate budget

- city, county or statewide

- emerging artists

- emphasis on folkloric, decorative and photographic art in lieu of fine art

- elementary and high school student art

 

 

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